We’re Afra Trading,

A trusted name in the food trade committed to quality, reliability, and lasting partnerships.

We specialize in sourcing and trading high-quality biscuits and confectionery, with a strong focus on serving the needs of the GCC markets.

What we do

Afra Trading is a family-owned business specializing in the sourcing and export of high-quality biscuits and confectionery snacks. We work with trusted distribution partners to bring great products to market, with a strong focus on reliability, sustainability, and supporting regional producers.

Trusted Product Sourcing

We collaborate with trusted manufacturers and regional factories to source high-quality biscuits and confectionery snacks tailored for international markets.

Seamless Global Exports

Through reliable logistics partners, we ensure smooth, compliant export operations that connect great products with the right markets.

Strategic Market Distribution

We actively support our partners with coordinated distribution, market insights, and brand-building to help products succeed and grow in their target regions.

Global Reach

With deep experience in international food trade and a strong presence across the GCC and Africa, we help brands adapt, scale, and succeed in regional markets. From tailored packaging to trend-driven market entry, we’re not just moving products — we’re building bridges between producers and new opportunities.

Export to GCC & emerging markets

Product localization & packaging

Market insights & pricing strategies

Growth of Afra’s in-house brands

Support for small partner brands

Supply chain management

Partner with Afra Trading

Looking to source, distribute, or grow a brand in new markets?

Let’s connect and explore how we can build lasting value together.

Reach out now